It always starts out well. You start a partnership with an agency, you approve a strategy, and the work starts. You're getting revenue uplifts each month, so the progress looks and feels great.
But you start to notice that they're doing the same thing over and over again. So you start to push. You've heard of new features and new products and you nudge them to do it. While they do accept, the challenge is that the turnaround is slow. And they don't initiate it in the first place.
It's like you're back to ground zero again: you have to micromanage everything when all you wanted were consultants to lead the agenda for you. It feels like they're just content with where they are - there's no "newness", there's no marketing innovation.
So you start to look for someone you has the drive to push your account up. But they are difficult to find. Finding the right partner feels like this huge waste of time, and no one doesn't seem to have the same drive as you.But you know that the right partnerships can 10x your business. Others seem to be doing it! But it feels like you're not sure who and where to find it.
But what if you don't have to push your agency so hard? That instead, they'd come to you regularly with recommendations that drive the business forward?
And what if the recommendations weren't just another tweak, and instead leverages new features from ad platforms, new ideas, and new innovations in the market?
It's true - there are many agencies that have the same capabilities; but you know that it's never about the skill. It's about the right attitude and the right process.And with the right process and habits, your business will grow faster eventually.